Attention is one of the most valuable resources of the digital age. Yet, the average human’s attention span seems to be decreasing rapidly over the last few years.
Most of us are overloaded by information from multiple sources every day, We are presented with a wealth of information and content. Yet, we mainly give attention to what is visually pleasing to us because of our predominantly visual nature.
Also - we tend to gravitate towards things that reinforce our beliefs of self.
Therefore, most of our attention is centered around what we see, instead of what we hear.
The better the image or video, the more we are susceptible to consider it because it just feels right!
In order to effectively use visuals to sell your product effectively, you are going to have to say less and show more. Todo that, one must master the art of simplifying a complex idea and portray it in meaningful, effective visual ways through motion graphics or other means.
How to effectively use visuals to sell your products
1 - Letting Visuals Do The Bulk Of Explaining
Your business video should have the ability to do a product description and explanation while muted!
Consider the audio just icing on the cake (it’s still important though). Quality of a video is often equated to the quality of the sound. So don’t think it’s not important either!
The attention of the customer goes usually to the video first; He or she has to be able to understand what it’s all about just by looking at the images and graphs.
An explainer video should have a variety of ‘Icons’ so as to anchor your ideas in the minds of viewers.
Animated icons can help spice up your video and help limit the number of words you may need to use to explain an idea. If used correctly, animated icons can be great for visual corporate storytelling.
2 - Using Easy to Identify Imagery
Imagery plays a large role in any demo video that you choose to make, therefore, you must use easily identifiable “archetypal imagery” as one of the main methods to communicate your ideas.
Use widely known symbols in order to help your viewer familiarize with your product or service.
For example, if you see a peace sign - even though it may have other connotations, you’d immediately conclude “Peace and Love!” Similarly, a cross could represent health or religion depending on how it is framed.
Most people are attracted to what reminds them of themselves, whether it is consciously or unconsciously.
3 - What type of visuals exist and when to use them?
Let’s take a moment the main formats for explainer videos, demo videos, business videos, etc,
White Boards: Whiteboard animations typically contain a hand that doodles while a voice speaks about the content that is drawn.
What makes this style so engaging is that the viewer is eager to see what the picture will become, therefore it has one of the highest engaging metrics of all the other video formats.
However, it looks kind of basic, which could not be the best fit for all types of brands. You must choose your style wisely.
Motion Graphics: These explainer videos are short animated videos that are frequently found on landing pages and in email campaigns.
This type of animation video when done right can guide your targeted audience and inspire them to take the action that your brand needs. As the name suggests, these videos contain graphics or characters that move.
Stock Footage: Is a large library full of images and videos made available for reuse by anyone who needs it. Stock footage is incredibly useful for brands who are looking to make video animations from scratch, without having to invest heavily in producing original content.
In many cases, the integration of the former can provide more opportunities to publish a handful of brand videos efficiently in a short amount of time.
4 - Create An Elevator Pitch
In order for your explainer videos to be effective, they must be short, concise, and to the point. To do that, you must focus mainly on the core aspects of your message.
Consider using the ‘Elevator Pitch’ method, where you visualize yourself being in an elevator with an important business client or investor; What would you tell them in sixty seconds or less?
Keep in mind that the whole animation video revolves around making your viewer say yes. That is done by presenting the problem, its solution, and why they should trust you.
Making the viewer agree with you is the ultimate key to increase your sales effectively.
Writing a clear Call To Action is mandatory, don’t let them guess what you want them to do, tell them explicitly.
Demo videos create an emotional connection with the viewer far quicker than any other content platform.
Of course, that simplicity is difficult to achieve.
While the video is an important tool for brands to engage with, a quickly slapped-together piece will do more harm to your brand than good.
That is why you should work with the best out there. If you have a killer idea but simply can’t turn the concept into a visual representation, reach out to ‘Prosperitas Agency’ to find the most effective way to present your idea!
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