According to Wyzowl’s 2020 State of Video Marketing report, 96% of people have watched an explainer video to learn more about a product or service.
In these last few years, explainers and demo videos have become more prevalent within the budget of top marketing agencies.
They’re an important content marketing tool that lets you deliver critical information in very little time while leaving a good first impression.
Explainer videos come in many forms, whether whiteboard, motion graphics, stock footage or 3D graphics.
While they all differ in their style; their sole purpose is to convey as much information in a short amount of time so as to capture the viewer’s attention and explain your product or service in the most effective way possible.
Explainer videos are critical for marketing your product since most people have their visual senses more developed than their other senses. This is why video reigns supreme. More than 80% of internet traffic is video.
Like everything else in life, there are good and bad things, this also applies to explainer and demo videos. Just because you have an idea and video editing software doesn’t mean that you made it.
Here are the 7 sins that you should avoid at all costs!
1 - Lack Of Vision/Concept
You can’t have a decent explainer video for your business if you don’t even know what you want to say and how to express it. Knowing the what, how, and why are crucial for your success.
In a world full of information overload, keeping your demo video short and simple is the ultimate key to ensure that your potential customers don’t get lost in the clutter.
It also shows that you know what you’re doing and where you’re heading.
They say you never truly understand something until you know how to explain it in a simple manner. The viewer must fully grasp the concept that you are pitching by the end of your business video. In order to do that, you have got to make it short and simplified.
2 - Lack Of Understanding The Purpose
In order to make a killer explainer video, you must first know your purpose with it.
Lack of understanding of the purpose behind it will ultimately lead to a product that doesn’t perform as expected.
You have to know where it is going to be shown, the duration of the video and what you aim to achieve with it.
This is the ‘WHY’ behind your motivation, you ought to define this first before moving on to the other steps.
3 - Not Knowing Your Demographic
Not knowing your demographic can make things difficult for you.
Since you have infinite choices of your demo video styles, you are obliged to know your demographic in order for your message to reach those who are meant to see it!
You need to speak Their language and that can only be understood by knowing your demographics.
Using formats that are not suited for your target audience makes it harder to deliver your message to the right people.
Trying to reach everyone at once won’t work either. Instead, focus on gathering information about your audience and target them accordingly, you will see tremendous results!
4 - Not Having A Professional Script
The script is the blueprint for your entire video animation.
If you don’t have a professional script, your entire video is likely going to be messy and lacking structure.
Instead, aim for a professional script containing a presentation of the problem, introducing the solution, and a call to action.
5 - Cheap Execution
It goes without saying that high quality is costly, especially for animated videos that are done from scratch.
Being unprofessional in your demo videos reflects on your brand directly.
It’s better to increase your budget to ensure that you have a Killer Message that converts as opposed to just some more drivel on the internet.
6 - Not putting your client as the “Hero” of the video
Business videos are for clients and potential customers, making it about yourself won’t capture their attention, it will do the exact opposite.
You must instead focus on their pain points, be their guide by addressing where they need you and highlight the way you will help them solve their problems.
Be the Yoda to their Skywalker!
7 - Unclear Call To Action
Leaving your customers on their own at the end of the explainer video won’t help either of you. You need to tell the buyer what to do in the present moment.
Don’t assume they will visit your website, tell them to do it!
Adding a sense of urgency is also a great way to make sure the viewer will be motivated to take action. Words such as Right now, Today, Etc... Most people need just a little push.
Explainer video’s consumption by the masses has increased exponentially over the last years - and it isn’t slowing down - therefore having a good demo video for your product or service is a must if you want to increase your sales!
Still, many people commit these atrocious sins in their business videos, costing them potential customers and clients.
Worry not, for the Prosperitas Agency has you covered. An animation and ad agency that can bring your company’s ideas, values, and products to life! Taking complex topics and portraying them in meaningful, effective visual ways through motion graphics.