Project Summary

Traditionally in children’s reading books, there is not a great representation of certain groups. We teamed up with HOOT! to produce a brand animation that explains their mission and benefits in an engaging way to encourage kids and parents to sign up for this revolutionary and empowering app. 

About Hoot

The HOOT! reading app for kids has engaging stories about children of many races, religions, natural origins, family structures and levels of ability. When kids and their parents use the HOOT! reading app, kids will see themselves, their friends, neighbors, and classmates depicted in the characters, their struggles, adventures, and triumphs.